Boutique management consulting in Austria specializing in strategy development, digital transformation, AI‑powered change management, and international business development across DACH Future doesn't happen. We shape it. Your management consulting partner in Austria – Strategy, Growth & Digital Transformation. We are a boutique management consultancy based in Austria. We support CEOs, board members, and leadership teams throughout the German-speaking region in achieving strategic clarity , driving effective change , and positioning their organizations for sustainable future success . Our focus is on strategy consulting for mid-sized companies , change management across the DACH region , and digital business transformation . Through our leadership trainings and CEO coachings , we strengthen both executives and organizations alike. Depending on your needs, we take on different roles to create maximum value: Moderator – structuring discussions and driving decisions efficiently. Sparring partner – challenging assumptions and opening up new perspectives. External resource – taking on operational tasks and providing tangible relief. Fractional executive – acting as a temporary leader with immediate strategic impact. Implementation partner – not only developing strategies but actively steering their execution. AI coach – unlocking the potential of artificial intelligence for your business. We combine systemic thinking , clear process logic , and AI Inside – to deliver sustainable results. BOOK YOUR FREE CONSULTATION. ABOUT US Featured Content Open Strategy More Effective Strategies Through the Use of “Collective Intelligence” LEARN MORE - OPEN STRATEGY Business Resilience Building Resilience Against Multiple Disruptions LEARN MORE - BUSINESS RESILIENCE Inside Sales Organizing Sales and Marketing for Greater Impact LEARN MORE - INSIDE SALES AI - Augmented Intelligence Applying Artificial Intelligence in the Enterprise LEARN MORE - AUGMENTED INTELLIGENCE Our Expertise Strategy Development International Business Development Change Management Digital Transformation Sustainablity & Business Resilience Knowledge Management What you can expect from us TAILOR-MADE SOLUTIONS We do not supply off-the-shelf products, but develop individualized solutions tailored to your specific needs. RAPID AND EFFECTIVE RESULTS Right from the start, we ensure optimized use of resources to achieve maximum effects in a timely manner. And we also provide active support during implementation - if you so desire. THE "EXTRA MILE" We know that our success depends on the success of our clients. That’s why we go beyond where others stop – until the best possible outcome is achieved for you. SUSTAINABLE CHANGE Instead of becoming dependent on an outside contractor, your team will be equipped with the tools and expertise necessary to achieve lasting change. This equips you and your employees for the long haul. Satisfied Customers This is why leaders place their trust in us. For more than 30 years , we have been supporting managers and companies in Austria , neighboring countries , and international markets . We work closely with our clients – pragmatic, clear, systematic, and results-oriented . Dynaxity Consulting's support was highly professional, effective and efficient - with sustainable results in a very short time. The professional competence, the empathy for the teams and the consistent goal orientation have convinced us. Norbert Anger Head of Site MAN Energy Solutions Dynaxity Consulting has successfully accompanied us for many years in the strategic analysis, alignment and further development of the Banner Group. We appreciate the professionalism, the authentic personal commitment and the convincing project successes. Andreas Bawart CEO Banner Group Dynaxity Consulting is a reliable and professional partner for us in the development of mission statements and strategies. In the meantime, Dr. Redlhammer has been working with us for several years and always perfectly motivates the teams to develop their own unique results without dictating content to them. This is how Dynaxity Consulting inspires me. Martin Bergsman CEO Hueck Folien Dr. Redlhammer's passion for promoting international business is clearly evident. His international contacts and network are valuable assets for opening up international markets. Robert Leitner President Export Club Upper Austria With his professional competence and his personality, Dr. Redlhammer contributes significantly to the success of even difficult change processes. My clear recommendation is to work with Dynaxity Consulting! Wolfgang Modera Management Board Giwog Group Dr. Redlhammer has accompanied us for many years in change processes within the Group. We appreciate his professionalism, his commitment and the trusting cooperation. I can unreservedly recommend Dr. Redlhammer to anyone looking for a first-class consultant. Michael Nefischer Group development Raiffeisenlandesbank Oberösterreich Dr. Redlhammer excels in strategic thinking, analytical skills and excellent communication. He understands how to explain complex concepts in an understandable way and offer solutions tailored to our needs. Werner Pamminger CEO Business Upper Austria Innovation, performance and growth, are principles of the Doppler Group, which made and makes us one of the most successful companies in Austria. Dynaxity helps and supports us sustainably so that our visions become reality. Bernd Zierhut CEO Doppler Group Take the next step to successfully shape your future. GET IN TOUCH

Empower your start-up with Dynaxity’s acceleration program in Austria: business model design, go-to-market strategies, and growth support for sustainable success. Start-Up Accelerate Accelerating Success, Realizing your Vision "Start-Up Accelerate" is a holistic and intensive development program specifically tailored for emerging start-ups . Through a comprehensive combination of targeted coaching , strategic mentoring and hands-on workshops , we help founders turn their vision into reality and successfully accelerate their start-ups. With our Start-Up Accelerate program, you not only gain access to a wealth of resources , but also to an inspiring network of peers . Our experts share their extensive, international experience with you and provide "hands-on" support in areas such as positioning, growth, financing, organizational and leadership development, and marketing/sales. In doing so, we offer you not only expertise, but also partnership-based guidance on your path to success. Our Offer Coaching for business leadership: Individual coaching to strengthen your leadership skills and optimize decision-making processes. Develop a clear leadership style and effective communication strategies. Mentoring from Industry Experts: Direct access to experienced mentors to help you navigate the challenges of the start-up world. Valuable insights and strategic advice from successful entrepreneurs. Business planning and development: Step-by-step guidance on creating a solid business plan that includes your vision, goals, and business strategy. Fine-tuning your business model for maximum profitability. Financing strategies and planning: Analyzing your startup's financing needs and developing a sound financing plan. Exploring various funding options, including investors, grants and crowdfunding. Organizational structure and team development: Developing organizational structures and processes designed for sustainable growth to ensure your startup culture and performance are maintained as you grow. Building leadership skills to effectively lead, motivate and develop teams. Talent management: identifying and developing key talent to build a strong employee base. Establishing staff development plans and programs. Marketing and Sales Optimization: Develop a customized marketing strategy to effectively target your audience and strengthen your market position. Sales strategies and tactics to increase your sales and grow your market share. Networking and cooperation opportunities: Exclusive networking to establish valuable contacts with stakeholders (investors, multipliers, key accounts,...) and discover collaboration opportunities. Build a strong network for future partnerships and business opportunities. Accelerating Success, Realizing your Vision As a start-up accelerator in Austria, we support founders and scale-ups on their path to success: Early-stage support for start-up foundations Scale-up consulting for growing companies Venture capital preparation & investor readiness Go-to-market strategies for Austrian & international markets FOR WHICH STARTUP STAGE? Pre-Seed : Idea development & validation Seed Stage : MVP & first customers Series A : Scaling & growth Scale-up Phase : Internationalization Let's write your success story together! GET IN TOUCH GET IN TOUCH GET IN TOUCH

Resolve business conflicts constructively with tailored mediation in Austria—focusing on trust, open dialogue and long-term harmony within organizations. Mediation Overcoming conflicts, strengthening relationships: Mediation for sustainable solutions Conflicts are part of everyday business life, but how we deal with them can mean the difference between stagnation and progress. Our mediation service offers you an effective and professional solution to manage conflicts in a constructive way and promote long-term harmony in your company. Our certified mediators are experienced in mediating between different parties and finding solutions that are acceptable to all involved. We understand the dynamics and sensitivity of business disputes and use proven methods to clarify misunderstandings , overcome communication barriers and identify common goals . Our mediation process begins with a thorough analysis of the situation to identify the core causes of the conflict. Based on this insight, we develop customized mediation strategies aimed at finding win-win solutions . We promote open dialogue , improved communication and the building of trust between the parties involved . Why choose DYNAXITY Consulting for mediation? Experienced mediators: Our experts have many years of experience in conflict mediation and resolution. Individual approach : Every conflict is unique, so we develop solutions tailored to the specific needs of your organization. Lasting results : Our goal is to create long-term solutions that promote long-term cooperation and efficiency. Discretion and confidentiality : We treat all conversations and information with the utmost confidentiality. Contact us to learn more about our comprehensive mediation offering to resolve conflict and to create a more positive corporate culture. Take advantage of our wide range of offers to develop your skills and gain fresh perspectives. GET IN TOUCH GET IN TOUCH GET IN TOUCH

DYNAXITY empowers SMEs with strategy that delivers – smart, future-proof, and AI-enabled. THE FUTURE NEEDS DIRECTION Strategies are the leadership’s commitment to not leave the future to chance – but to shape it proactively, with structure and real impact. What a Good Strategy Truly Delivers: It provides direction. It makes the path visible – and highlights what truly matters. Goals become clear, priorities understandable. It strengthens your competitive position. Those who recognize opportunities and actively manage risks can allocate resources where they have the greatest impact. It creates orientation. Strategies help leaders and teams make decisions with clarity and responsibility. It turns change into action. Especially in times of talent shortages, digital transformation, and global shifts, strategies must be adaptable, technology-open, and executable. We support medium-sized companies in developing and implementing robust strategies – empowered by AI-driven methods, change processes, and – if desired – also hands-on through concrete work packages, training, and coaching. Our path to a viable strategy – structured, focused, effective In five coordinated steps, we work with you to develop a strategy that not only looks good on paper – but delivers real impact in practice. The process is streamlined, adaptable, and has proven especially effective for mid-sized companies with clear goals and dynamic conditions. From in-depth analysis and clear goal systems to hands-on implementation support: our methodological approach combines strategic depth with practical feasibility. SUCCES FACTORS What truly matters: Our principles for effective strategy development Leadership & Direction Focus of Forces: We concentrate on what truly matters – creating impact through clarity. Strategic Discipline: A clear course prevents strategic fragmentation and keeps implementation on track. Transparency: Strategies must not only be understood, but embraced – through openness and involvement. Impact & Implementation Measurable Quick Wins: Early successes make strategy tangible – boosting motivation and credibility. Catchball Principle: Target development through dialogue: leaders and teams co-create robust goal systems. Avoiding Strategic Drift: We ensure that goals, actions, and real-world implementation stay aligned – even in times of change. These principles are not just a consultant’s credo – they are concrete, practical guidelines that shape our work with leaders from the initial analysis to long-term implementation. It's not about predicting the future, it's about being prepared for the future. Pericles Athenian politician and general HOW WE SUPPORT YOU Our Offerings Strategy Development Building a future-ready strategy rooted in vision, values, and market potential – to drive clarity and long-term growth. Strategic Identity & Guiding Principles Developing a purpose-driven identity to inspire teams and shape strategic orientation Corporate Objectives & Strategic Control Implementing a structured goal-setting framework (e.g. OKRs) to drive clarity, alignment, and execution at all levels. Strategic Positioning Refining your market positioning and strengthening differentiation – to boost visibility and connect with the right customers. Business Model Development Review and further development of your business model – to ensure future readiness, scalability, and digital opportunities. Strategy Reviews Review of current strategies and development of a sustainable target vision – especially for mid-sized companies and family-owned firms. Strategic Market Segmentation & Opportunity Assessment Discovery of high-potential target groups and growth areas – evidence-based, strategic, and practical. Employee & Customer Insight Programs Strategic surveys from design to insights – enabling evidence-based decisions and focused organizational growth. Workshops & Executive Retreats High-impact workshops for leadership teams – fostering strategic focus and actionable decisions. Here you will find details about our new OPEN STRATEGY offer. Open Strategy Strategy Development for Medium-Sized Businesses From clear direction to effective implementation. GET IN TOUCH Let’s connect – with strategy, trust, and true partnership. OUR CONTRIBUTION TO YOUR ADDED VALUE Your Benefits From market analysis to temporary management – we step in where your resources need reinforcement. Relieving your operations with external expertise. Our strategies go beyond paper – focused on impact, accountability, and execution. Emphasis on practical execution and measurable impact. You achieve clarity in transformation and retain the critical knowledge needed for long-term success. Shaping Strategic Transformation & Knowledge Management We ensure your strategy becomes tangible in everyday operations – measurable, effective, and long-term viable. Lasting Anchoring in Structures and Culture Benefit from 30+ years of experience and tested tools that add clarity and structure to your strategy Proven Methods and Tools Your strategy is developed and embedded consistently – from vision to execution. Coherence across every level. A concise, practice-oriented process saves time and supports your leadership team in day-to-day operations. Resource efficiency Targeted team involvement – driving learning, commitment, and lasting execution. Know How Transfer

Learn more about Dynaxity Consulting: our mission, values, and expertise in strategy, transformation, and international business development for Austrian SMEs. Top Level Management-Consulting in Austria and DACH region DYNAXITY Consulting is a boutique management consultancy based in Linz, Austria, combining practical strategies with consistent implementation expertise . We support CEOs, board members, and executives across the DACH region – particularly in mid-sized companies – in successfully mastering dynamics and complexity in the market, within their organizations, and during critical transformation phases. Our focus lies on two central levers for securing the future of businesses: Strategy development – for clarity, focus, and orientation Business transformation – for adaptability, organizational development, and sustainable performance improvement In addition, we support our clients in business model innovation , change management , knowledge management , and digital transformation . Our consulting approach is strengthened by AI-supported methods (“AI Inside”) as well as formats such as open strategy , executive sparring , mentoring , and customized learning programs from our DYNAXITY Academy. Our goal: sustainably enhancing the competitiveness, profitability, and enterprise value of our clients. We make our clients future-ready – through clarity, structure, and effective implementation. What we do Our focus lies on two central levers for business success: Strategy development – setting clear priorities, creating orientation, and achieving measurable results. Business transformation – enhancing adaptability, developing organizations, and safeguarding performance. In addition, we advise on business model innovation, change management, knowledge management, and digital transformation & AI. Our approaches are supported by AI-driven methods (“AI Inside”) as well as formats such as open strategy, executive sparring, mentoring, and leadership programs through our DYNAXITY Academy. HOW WE WORK Our consulting approach is clear: systematic, implementation-oriented, and collaborative . We rely on co-creation, participative methods, and sound analysis – complemented by digital tools, clear roles, and smart stage planning. Our approach is well-structured yet flexibly scalable – from compact impulse projects to comprehensive transformations. Through our DYNAXITY Academy, we also offer formats for leadership development, knowledge anchoring, and sustainable learning processes – such as executive sparring, individual coaching, mentoring, or interactive workshop series on organizational change capability WHO WE WORK FOR We primarily advise medium-sized, owner-managed companies in Austria – from a wide range of industries, but with similar questions: How do we stay competitive – and how do we achieve meaningful growth? Which strategy fits the new reality? How do we design change that truly lasts? How do we make our organization future-ready – culturally, structurally, and digitally? Whether as a source of inspiration, a structurer, or an implementation partner: we help leaders gain clarity – and successfully navigate their company through the zone of dynaxity. What does DYNAXITY mean? DYNAXITY is a coined term, derived from dynamics and complexity – two characteristics that increasingly shape today’s business environment. Digitalization, globalization, disruptive technologies, geopolitical shifts, and changing customer behavior – all of these factors place companies in an environment that is both highly dynamic and complex. The term originates from management theory and describes precisely this zone: the space between stability and chaos, where classical management logic is no longer sufficient – and where new ways of thinking, new organizational forms, and new decision-making models are required. Our understanding of DYNAXITY: Challenge and opportunity We see DYNAXITY as a space of possibility for developing the new – and as a real scope for entrepreneurial design. In dynamic and complex situations, no single master plan is sufficient – what is needed instead are: Clarity of direction (strategy) Adaptability within the system (transformation) Leadership that provides orientation without oversteering Learning organizations that can cope with uncertainty Therefore, we view strategy development and business transformation as complementary levers to make companies fit for the Dynaxity Zone – grounded, structured, and measurably effective. Learn more about the scientific origins on Wikipedia Principles for mastering dynamics and complexity Customer centricity instead of inward focus Observation of weak signals instead of looking back at the past Learning culture instead of command culture Context steering instead of micromanagement Co-creation & participation instead of isolated planning Dynamic structures instead of rigid processes These principles shape both our consulting approach and our academy formats. In today’s world of rising dynamics and complexity, organizations require not greater control, but greater learning ability, creativity, and clarity of direction. Samuel J. Palmisano IBM The story behind our name: DYNAXITY. Because DYNAXITY precisely describes what we specialize in: the intelligent management of dynamics and complexity. Today, companies are facing highly dynamic markets and increasing complexity more than ever. This is exactly where we come in: As experienced consultants, we help you reduce complexity, gain clarity , strengthen your capacity to act – and turn change into a competitive advantage. Make Your Move – Shape the Future with Knowledge and Impact. GET IN TOUCH

Empower your organization by turning knowledge into a strategic advantage – with AI-enabled tools, scalable systems, and smart processes. Knowledge Management Knowledge as a Strategic Asset – Secure. Grow. Apply. LOSING KNOWLEDGE MEANS LOSING EXPERIENCE, EFFICENCY AND QUALITY When knowledge is lost, more than just data is lost. Knowledge management helps you secure critical expertise, promote learning processes, and position your organization for the future. Knowledge is capital. And that's true in multiple ways: If it's not secured, critical know-how is at risk of being lost during retirements, turnover, or reorganizations. At the same time, enormous potential remains untapped when knowledge is not systematically identified, shared, and developed in day-to-day operations . Knowledge management therefore means more than just safeguarding: It is the foundation for continuous learning, targeted competency development , and sustainable innovation capacity . In dynamic markets, professional knowledge management becomes the driving force for: securing what exists developing what's new and shaping your future. The Business-Driven Knowledge Management Cycle Knowledge follows processes – not departments. Effective knowledge management is not guided by organizational charts but by the concrete workflows, decisions, and interfaces within your company. The four phases of the cycle: Identifying knowledge needs Where is knowledge missing to achieve goals? Where do bottlenecks in decisions or workflows occur? Identifying and structuring knowledge What know-how already exists? Where is it located? Who holds it? Securing and integrating knowledge How can critical knowledge be documented, shared, and permanently embedded? Applying, sharing, and developing knowledge further How does knowledge become part of daily practice – and how does new knowledge emerge from it? These four phases form the foundation of a systematic, learning-oriented knowledge management approach that is aligned with your business objectives. Key Benefits of Knowledge Management – At a Glance Professional knowledge management pays off – both operationally and strategically. Here are the most important effects for your company: Preserve knowledge before it is lost when employees leave. Accelerate onboarding – new team members become productive faster. Making knowledge relevant to success visible – including implicit experiential knowledge. Anchoring learning processes – systematic, team-oriented, future-oriented. Enable innovation by sharing knowledge and thinking further Avoid mistakes, use resources better – through transparent knowledge flows. A comprehensive toolbox for specific challenges: Technology - Organisation - People Knowledge unfolds its effect in the interaction of systems, structures and people. Our approach is based on a holistic view of knowledge management – along three central levels of impact: Technology Plattforms & Tools for Knowledge Documentation AI-Powered Analysis & Semantic Search Access Anywhere – Anytime – for All Roles Organization Knowledge Roles & Responsibilities Integration in Processes & HR-Systeme Removing Knowledge Barriers People Engaging Experienced Knowledge Holders. Fostering an Open, Learning-Oriented Culture Strengthening Internal Networking and Knowledge Exchange Sustainable knowledge management can only emerge when all three levels work together. AI becomes a game changer for knowledge management. Here you will find details about our new AI consulting offering. Artificial Intelligence In an economy where the only certainty is uncertainty, knowledge is the only sure source of lasting competitive advantage. Ikujirō Nonaka Japanese economist and organizational theorist HOW WE SUPPORT YOU Our Offerings Knowledgemanagement-Audit Map your knowledge landscape – identify risks, close gaps, and ensure clarity on what knowledge is present, at risk, or lacking. Knowledge-Strategie & Roadmapping Create a holistic knowledge management vision for your organization – with defined priorities, a concrete implementation plan, and lasting strategic integration. Transfer & Integration Secure critical knowledge before it’s gone – transfer expertise with purpose, embed it into workflows, and make it available for future roles. Tools & Plattforms Enable digital transformation – with collaborative platforms, AI-enhanced analytics, and impactful visualizations. Learning Mindset & Collaborative Formats Foster everyday knowledge transfer – through practical formats like reflection sessions, storytelling, and peer-based learning. Training & Empowerment Equip leaders and change agents – through tailored learning, coaching, and proven methods. OUR CONTRIBUTION TO YOUR ADDED VALUE Your Benefits Knowledge risks, bottlenecks, and potentials become objectively visible – providing a solid basis for targeted decisions and sustainable investments. Clarity and transparency through a sound situational analysis. Exchange, reflection, and knowledge sharing become part of daily collaboration – knowledge is lived, not stored away. Learning culture instead of establishing knowledge archives. Prioritized action plans instead of non-binding concepts – with measurable objectives, resource planning, and concrete implementation steps. Realistic Roadmaps Technology use with prudence – tools and processes are chosen to fit the culture, structure, and maturity of the organization. Appropriate tools & processes Critical know-how remains within the company – through proven methods for identifying, securing, and transferring success-relevant knowledge. Systematic safeguarding and development of knowledge. Teams and key individuals are systematically strengthened – implementation capability remains within the company, and dependency on consultants is avoided. Empowerment creates independence Make Your Move – Shape the Future with Knowledge and Impact. GET IN TOUCH

Engage your teams in strategy development with Dynaxity’s open strategy approach in Austria – fostering transparency, participation, and future-ready decision making Open S trategy With collective intelligence to more precise and more sustainable strategies Welcome to a new era of corporate strategy! Open Strategy (OS) is a new and innovative approach that breaks the boundaries of conventional thinking by opening up strategy development and implementation to a broader range of stakeholders. Open Strategy revolutionizes strategy consulting for medium-sized businesses through participatory strategy development and stakeholder-based innovation . Instead of relying on a small group of decision-makers, OS draws on the wisdom and creativity of a diverse community . By involving employees, customers, suppliers, and other stakeholders, we create a dynamic and inclusive strategy process that leads to better decisions and ensures greater ability to execute. Benefits of Open Strategy Better Consideration of Increasingly Complex Business Environments Securing the right development trajectory through structured stakeholder dialogue. Boosting innovation through greater diversity and a wider knowledge foundation. Increased Acceptance Through Purpose and a Stronger Collective Understanding Inclusion of Previously Overlooked Aspects, Creating Additional and Novel Knowledge Minimization of Risks in Traditional Strategy Processes Through the Inclusion of Additional Perspectives PROCESS MODEL Effective decision-making through collaborative strategy development Open Strategy is based on the conventional strategy development process, but complements it with innovative tools for analysis, dialog and ongoing development . 1 Clarification of the management perspective and determination of the Protection strategy for confidentiality . 2 Application of OS toolbox for analysis, conception and anchoring in the company 3 Creation of structures and processes for the continuous strategy dialogue with defined stakeholder groups . GET IN TOUCH Discover Open Strategy for Your Organization. Our Offerings We support you in the introduction and implementation of Open-Strategy in your company . In joint workshops and collaboration sessions , the knowledge and creativity of defined stakeholder groups is incorporated into the development of your strategy. We use modern online platforms and collaboration tools to facilitate communication and collaboration with the different communities. We adapt the Open Strategy tools to your requirements and integrate them into your strategy development process. With Open Strategy trainings , your employees are trained in the use of the tools to ensure the sustainable anchoring of Open Strategy in the organization.

Enable your expansion into new markets with structured market opportunity analysis, go‑to‑market business models, and cross‑cultural execution—led from Austria. International Business Development From vision to market success. NEW MARKETS. NEW OPPORTUNITIES. NEW REQUIREMENTS. In a world where even stable markets are accelerating, business development becomes a key competence. It creates clarity where complexity grows – and new opportunities where others see risks. Identifies market potential at an early stage Connects strategy with execution power Creates sustainable growth – even in uncertain times Our business development goes further : not in business plans, but in realizable projects. Not with a one-size-fits-all approach, but tailored to your strengths, markets, and ambitions. International growth – driven by structure and clarity. Digitalization, geopolitical shifts, and rising customer expectations are fundamentally changing the rules of the game. Companies that expand internationally today secure growth, resilience, and future viability. Yet the path into new markets is demanding: Cultural differences Legal frameworks New sales channels Organizational and resource challenges DYNAXITY is your partner – strategic, systematic, and implementation-oriented. From the first idea to successful market entry. Why Business Development? Our process: From vision to implementation. Business development bridges innovation , marketing , and sales . At its core, it comprises two phases. PHASE 1: IDEA TO CONCEPT Market Analysis & Entry Scouting Together, we identify attractive target markets and analyze their dynamics, risks, and success drivers. You receive a solid decision-making basis for your market entry – including target customer profiles, competitive landscape, and differentiation potential. PHASE 2: CONCEPT TO BUSINESS Business Case & Go-to-Market Together, we identify attractive target markets and analyze their dynamics, risks, and key success factors. You receive a solid foundation for your market entry decisions – including target customer profiles, competitive landscape, and differentiation potential. The strategic impact of business development. Successful business development .... enables sustainable growth beyond the core businesses continuously ensures the development of new business options develops and maps framework conditions for technologies identifies new application areas for products and technologies provides trend and needs analyses supports the organization with methodological expertise provides a basis for decision-making with long-term impact for the entire company It is very difficult to develop products for target groups. Very often people don't even know what they want - until you show them. Steve Jobs US entrepreneur and co-founder of Apple Inc. HOW WE SUPPORT YOU Our Offerings Market opportunity analysis. We help you pinpoint attractive markets, understand competitive dynamics, and assess both opportunities and risks for your company. Idea generation & evaluation We support you in systematically developing, prioritizing, and advancing innovation ideas and business approaches to market maturity. Business model & business plan We design scalable business models, build solid business cases, and structure effective market entry strategies. Go-to-Market-Strategy Together, we shape your entry into new markets – covering everything from target audience engagement and sales channels to resource planning. Product Design & Pricing We support you in developing market-specific positioning, pricing strategies, and offerings for international audiences. Marketing & Communication We design integrated communication strategies – aligned with cultural differences, the customer journey, and each stage of market entry. Sales development & partner strategy. We help you build strong sales structures – from identifying the right local partners to selecting suitable distributors. Cross-cultural Trainings & Enablement Your teams benefit from practical training on intercultural collaboration, market dynamics, and sales in the target market. Risk analysis & market entry due diligence We assess legal, political, and economic conditions to pave the way for a secure and successful market entry. Here you will find information on other services in the area of marketing and sales . Inside Sales Marketing Sales Assessment OUR CONTRIBUTION TO YOUR ADDED VALUE Your Benefits You receive dependable data and scenarios that enable targeted, fact-based investment management. Accelerated decision-making through thorough market analyses. We uncover regulatory, cultural, and economic challenges – before they can hinder your success. Mitigating risks in market entry. We take responsibility for sub-projects, market preparation, or partner negotiations – providing targeted support where you want to free up resources. Operational support through experienced implementation experts. We foster cultural connectivity – through focused training, communication, and sensitivity to local context. Cross-cultural alignment rather than copy-paste. Our frameworks and tools drive faster expansion – without sacrificing quality. Reduced time-to-market through well-defined go-to-market processes. We help you identify and apply for suitable funding programs and financing solutions. Funding programs and financing expertise. We work with you to develop robust models for clear positioning and long-term success in new markets. Creating competitive advantages through unique business models. We involve your executives and teams throughout the process – fostering ownership, commitment, and lasting implementation. Lasting impact through team-wide integration. In these markets, we offer you operational sales support with qualified local partners. Expand your business across borders – get started today. GET IN TOUCH

Strengthen your sales performance with Dynaxity’s inside sales consulting in Austria: structured lead generation, digital tools, and tailored training for sustainable growth. Inside Sales Organize sales and marketing more efficiently. Sales and marketing optimization redefined! The primary drivers of any corporate growth are sales activities. However, one of the biggest productivity killers in sales is the conflation of disparate responsibilities, e.g. lead qualification, cold calling, closing, execution and account management into one general "sales" role . As a result, responsibilities are poorly perceived , valuable resources are poorly utilized , and the quality of implementations suffers. With the INSIDE SALES approach, we help you to focus your team on clearly defined tasks and thus make them more efficient. In this way, sales becomes the result of a series of interlinked processes - and is not the achievement of one person. With INSIDE SALES we bring a massive part of the sales activities inwards and build up so-called INSIDE SALES REPRESENTATIVES for this purpose, which generate a high and above all additional business volume at much lower costs than the classic sales force. And please don't misunderstand; we are not talking about second-rate telemarketers here, but about the core sales team. Questions we handle with INSDE SALES CHANGE MANAGEMENT First of all: we do not think much of selective individual measures such as the introduction of CRM, because software seems to solve all problems sales trainings born purely out of necessity or Ho-jerk promotions to win new customers, when it is almost too late again. For a sustainable increase in performance in sales, it is necessary to delve deeply into processes and structures, to question them critically and to align them specifically to the new challenges. This requires courage and a real commitment to change - in other words, more of a marathon than a sprint. COACHING Consultants are often rightly accused of developing detailed concepts but then leaving their clients to deal with them alone. We see ourselves primarily as coaches who take responsibility for successful implementation. This is less about transferring expertise than about giving direction, accompanying and motivating. In doing so, we act as a sparring partner for you and your team and drive the implementation forward. Sales & Marketing Audit Inside sales change concept Reorganization of processes & structures Inside sales training & coaching Increase the power and impact of your sales with INSIDE SALES. GET IN TOUCH GET IN TOUCH GET IN TOUCH Questions we handle with INSDE SALES INSIDE SALES Does sales really has to be exclusively a field job? In the USA, up to 50% of sales activities are already shifted inwards and carried out by INSIDE SALES teams. We are talking here about qualified thoroughbred sellers. These work internally, incur lower costs and at the same time achieve a much higher number of customer contacts than the field sales force. And only the activities that absolutely require a visit to the customer are passed on from the INSIDE SALES to the field sales force. We would be happy to discuss with you how you can build an inside sales team and thus increase the performance of your sales department. FIELD SERVICE Why doesn't my sales force generate more time with new customer business? International studies prove that the sales force spends the lion's share of their valuable time on administrative activities, order processing, and looking for new customers, etc. It devotes only 10%-25% of its time to sales talks, which in turn mostly relate to existing customer business. However, the strongest lever of the sales force lies in new customer business and the introduction of new products. And only then do sales talks really become meaningful. We would like to discuss with you how you can more than double the number of new customers! NEW CUSTOMERS Why is acquiring new customers so difficult? If you have breakthrough products and/or technologies, or you are the opinion leader in your industry, then new customer acquisition is a no-brainer for you. Otherwise, however, the main focus must be on developing a truly competitive product-price proposition. But that is the ultimate responsibility of management and cannot be delegated to sales. If this convincing offer is missing, then neither the large-scale approach of potential customers nor the creative implementation of an advertising campaign will lead to success. We would like to discuss with you what the bare figures and your gut feeling say about your existing offer and how it can be improved! DISTRIBUTORS How can I achieve more sales with my dealers? If you have decided to sell through channel partners, then it is an "all-or-nothing" partnership. For your sales department, this means that there are no longer sales managers here, but dedicated "channel managers". This means that you are no longer in charge of the sales activities, but you can support them with sales training, joint events and joint customer visits, etc. However, you must also face the critical question of what priority you have in the dealer's portfolio. The most crucial of all questions for sales success is therefore the choice of the right sales partner. We would like to discuss with you how you can find the right sales partners and achieve the greatest possible success with them! How can I make sure sales gets more and better leads? The cruel truth is that it should not be the job of sales to generate or qualify leads. Because it is too valuable and misused for that. Not only is it a costly activity, but it also results in sales taking it upon themselves to decide whether or not to process opportunities. In fact, there needs to be a new accountability in marketing that continuously allocates a sufficient number of qualified leads to sales, which they have to process without exception. We would like to discuss with you this new challenge for marketing and the close integration with sales that this requires! LEAD GENERATION KEY SALES FACTORS What should be the most important metric in sales? As Peter Drucker said, "If you don't measure it, you can't manage it. And this brings us to the fallacy that you can manage output - such as the achievement of sales targets. In fact, you can only manage activities that result in output. And of all the sales activities, the number of sales calls made adds the most value, making it the most important metric. But in most organizations, this is neither measured nor managed. We would like to discuss with you how to increase the output of sales by focusing on activity metrics. Ready for take off?

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Drive your organization’s digital transformation with Dynaxity: strategy, process optimization, AI integration, and cultural change for Austrian SMEs. Digital Transformation Seize digital opportunities. Enhance efficiency. Generate value. Driving digital transformation is a matter of leadership, not just technology. Digitize or die”! Digital transformation is no longer optional, but a matter of corporate survival. Digital transformation is changing the way companies work, make decisions, and create value. It requires clear leadership, courage to embrace change, and a strategic interplay of technology, organization, and corporate culture. For CEOs, this means: digitalization starts at the top . It must be consistently aligned with corporate strategy, anchored in structures, and driven by people. Dynaxity supports you in this – with a proven model that systematically integrates the customer journey, digital maturity, and an execution-oriented roadmap. Digitization begins with the organization The key to digital transformation lies in the organization – in processes, roles, interfaces, and decision-making, rather than technology alone. The starting point is the customer journey : Where do friction points occur, and where are untapped opportunities? In addition, we analyze your company’s digital maturity – creating transparency around strengths, weaknesses, and areas for development. From this, we develop a tailored roadmap that brings together organization and IT: clearly prioritized, actionable, and focused on what truly creates impact. While initial steps usually emphasize organizational measures (e.g., process optimization, role clarity, data management), the focus gradually shifts toward IT systems, tools, and automation . What matters most is the right combination: organizational and technological capabilities must work hand in hand so that digitization does not remain fragmented, but becomes a real lever for efficiency and value creation. There is no alternative to digital transformation. Visionary companies will unlock new strategic options – those that fail to adapt will fail. Jeff Bezos US entrepreneur and founder of Amazon.com Inc. HOW WE SUPPORT YOU Our Offerings Digital Position Analysis & Maturity Model Creating transparency about digital strengths, weaknesses, and development potentials – as a sound basis for setting priorities Digital strategy & roadmap Develop a clear digital strategy – with actionable priorities, measurable outcomes, and a pragmatic approach to implementation. Business model development Design, test, and bring to market new digital value creation and revenue models – aligned with existing structures Optimization of business processes Analyzing, streamlining, and automating processes and information flows – to boost efficiency and impact. Technology & IT architecture design and selection Structurally evaluate technological options – independent, future-ready, and aligned with the overall strategy. Digital marketing and sales Improve and scale customer experiences through data-driven marketing, CRM, and digital channels. Change Management & Leadership Professionally shape change – by providing direction, clarity, and support for leaders and teams. Trainings & Empowerment Develop competencies for digital tools, mindsets, and working methods – practical, engaging, and sustainable. Digital Transformation Governance & Steering Clearly define and embed roles, responsibilities, and decision-making structures to drive digital transformation. OUR CONTRIBUTION TO YOUR ADDED VALUE Your Benefits We ensure that your digital transformation is aligned with your corporate strategy – not with isolated measures. Strategic clarity instead of ad-hoc action. We support you in using digital tools to set yourself apart and open up new markets. Competitive Advantage through Digital Differentiation We optimize processes and information flows – enabling more speed, clarity, and outcome-driven performance. Boosting Efficiency with Lean Processes We create transparency on which initiatives deliver real value – and help you allocate digital budgets where they have the greatest impact: driving efficiency, growth, and customer loyalty. Targeted resource allocation. We provide objective assessments of systems, tools, and platforms – independent, transparent, and future-ready. Technology choices with strategic depth. We combine proven methods and cutting-edge technologies – pragmatic, efficient, and effective. Excellence in execution through best practices. We empower your teams and leaders to actively embrace digital change – not just endure it. Embedding change capability in the organization. We embed modern expertise at the decision-making level – shaping culture, governance, and implementation. Executive-level knowledge transfer. Shape digital transformation with clarity, structure, and measurable impact. GET IN TOUCH

Meet the Dynaxity consulting team: experienced strategists, change managers, and international business experts supporting Austrian SMEs in transformation and growth Meet our experts WHO WE ARE One network - one team! We are practitioners with a passion for building bridges between different stakeholders, industries, countries and cultures. We see ourselves as "global citizens ", always authentic, open-minded and with a keen interest in new things. As generalists , we keep an eye on the big picture and draw on a broad network of national and international experts for special topics. Meet the Team! GET IN TOUCH Dr. Ekkehard Redlhammer MANAGING DIRECTOR | OWNER Strategy | Change Management | Business Development | Digital Transformation | Sustainability | Knowledge Management | Internationalization - France - Afrika Dr. Ahu Genis-Gruber SENIOR EXPERT PARTNER | MENTOR | COACH Strategy | Cross Cultural Management | Open Innovation | Open Strategy | Startups | Internationalization - Turkey Mag. Georg Redlhammer CONSULTING PARTNER | SPEAKER | COACH Sustainability | SDG | ESG | Public Relations | Marketing | Internationalization - Aserbaidschan Claudia Lux CONSULTING PARTNER | MEDIATOR | COACH Mediation | Life and Social Counseling | Supervision | Outdoortrainings | Family Counseling Dr. Thomas Auinger CONSULTING PARTNER Process Management | Knowledge Management | Digital Transformation | Process Mining | Agile Projektmanagement Dr. Karina Lochner CONSULTING PARTNER Organizational development | Communication | Voice and Speech Coaching Dkfm. Rudi Fellner CONSULTING PARTNER Strategy | Organizational development | Process Management | Business Resilience | HR Management Laura Hurot CONSULTING PARTNER Intercultural Management France | Translation services from / to French language Bernard Grabner CONSULTING PARTNER Inbound Marketing | Market Research | Webmarketing | Social Media | Portals | Mobile Applications | Micropayment | Recommender Systems Cpt. Georg Berghofer CONSULTING PARTNER Pilot | Speaker | Trainer Dr. Peter Kremser CONSULTING PARTNER Marketing | International Sales | Internationalization - Southeast-Asia / Indonesia